Ashok Leyland, flagship of Hinduja Group and India’s second largest commercial vehicle manufacturer, has signed a Memorandum of Understanding (MoU) with Adani Capital to enter into a strategic financing partnership for its range of light commercial vehicles.
This MoU will enable both Ashok Leyland and Adani Capital to offer customized financial solutions to its customers in the small commercial vehicle and light commercial vehicle segment. Adani Capital will strive to meet customer needs through CV Loans with simple monthly repayment plans best suited to customers. Additionally, they will leverage technology to improve the customer experience.
“This association will help Ashok Leyland gain a market advantage. Ashok Leyland’s LCV product line features advanced and innovative technology that provides customers with unmatched mileage, comfort and load capacity. This lowers the total cost of ownership, thus providing more profit in their business. Ashok Leyland has embraced future-ready technology to deliver cutting-edge digital platforms and services, delivering on its ‘Aapki Jeet’ brand promise. Hamari Jeet,” said Rajat Gupta, head of CVL, Ashok Leyland.
“In our company, commercial vehicle financing is offered via dedicated RMs (Relationship Managers) and a large network of branches. We always try to offer personalized solutions to the end user with attractive advertisements, combined with a faster TAT (turn around time). By leveraging the vast physical and digital reach of the business, we would be able to offer our wide range of financial solutions to Ashok Leyland customers and their dealers,” said Saibaba Kelkar, Business Head, Adani Capital .