Digital Experience in Top 50 Credit Unions Report Highlights Critical Challenges in Industry


SAN MATEO, Calif .– (COMMERCIAL THREAD) –, the creator of the first journey orchestration platform designed specifically for community financial institutions, released a new report on the digital experience in the top 50 credit unions. The report highlights a series of critical challenges credit unions face when it comes to meeting their members’ ever-increasing expectations for digital experiences.

According to Craig McLaughlin, CEO of, “Every time members engage with their credit unions through digital channels, any gap between their expectations and the digital experience offered is reinforced. We’re seeing these gaps erode loyalty over time, leading many members to abandon their credit unions for mega-banks, FinTechs, and digital-only banks.

The report provides an overview of key industry trends, along with a heuristic review and ranking of user experience across the top 50 credit unions by asset size in the United States. The report is the result of a comprehensive review of each organization’s digital presence, including their business website, online account creation, digital marketing, key features and functionality, SEO optimization, web analysis and overall member experience.

the The review also ranked the credit unions they surveyed to determine the top five overall and in several categories.

The best ranked leaders in the general classification are:

  1. Caisse populaire d’Alliant
  2. Wings Financial Credit Union
  3. America First Credit Union
  4. Patelco Savings Fund
  5. Desert Financial Credit Union

“We strongly believe in the power of community, which is why we are initially launching our platform for credit unions. Extensive, large-scale customization lives up to the ‘people who help people’ movement and we are excited to play a role in helping communities survive and thrive, ”McLaughlin said. Importantly, credit unions will need to embrace new technology that allows them to delight their members contextually on a large scale. We’re seeing a growing number of forward-thinking credit unions react by adopting tools that unlock the value of the data they already have by using the power of machine learning to create a digital experience tailored specifically to each member’s needs.

To learn more about the findings of the report, Download the 2021 CU Digital Experience report. is the first path orchestration platform specifically designed for community financial institutions. By using proprietary AI to enrich the data most important to financial organizations, drives more meaningful individual digital experiences across the entire funnel, from research to conversion. For more information:


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