ICICI Bank on Monday announced its partnership with National Payments Corporation of India (NPCI) to launch a range of credit cards on RuPay, the indigenous payment network. For starters, the ICICI Bank RuPay credit card is available in the coral variant of the bank’s gemstone series, soon to be followed by the Rubyx and Sapphiro variants.
Called ‘ICICI Bank Coral RuPay Credit Card’, the contactless card offers a host of privileges and benefits, including reward points on everyday purchases like shopping and dining, paying utility bills, free access to airport and train station lounges, waiver of fuel surcharge, discounts on movie tickets and meals, among others. The card also offers exclusive RuPay network benefits such as accident insurance coverage for the cardholder and dedicated personal concierge services.
Sudipta Roy, Head of Credit Cards, Payment Solutions and Merchant Ecosystem, ICICI Bank said, “ICICI Bank has always been at the forefront of delivering innovative, powerful and distinctive value propositions to its clients. We are delighted to partner with NPCI to launch ICICI Bank credit cards on the RuPay network, which is an Indian card payment network equipped with state-of-the-art technology. This partnership combined the benefits of ICICI Bank credit cards with RuPay’s exclusive offers, providing enhanced benefits to customers. We will be adding more cards from our Gemstone collections to the ICICI Bank Rupay family of debit and credit cards.
Praveena Rai, COO, NPCI said, “We are pleased to partner with ICICI Bank to launch Coral Credit Card on the RuPay network. We believe our association with ICICI Bank will provide a convenient, rewarding and enjoyable shopping experience for card users. Over the years, RuPay has gradually established itself as a modern, contemporary and young brand by offering innovative and customer-oriented value propositions, supported by cutting-edge technology.