Innovative Technology Leaders Segmint and Corelation Partner to Improve Credit Unions … | New


Cuyahoga Falls, OH, September 16, 2021 (GLOBE NEWSWIRE) – Segment, the global leader in transaction cleaning and analysis for financial institutions, announced a partnership with Correlation, the innovators in basic processing for credit unions. The collaboration between these two leading financial services technology innovators will deliver an accelerated member experience, using insights derived from account holder transaction data. Corelation’s growing credit union customer base will now benefit from a seamless path to Segmint solutions, which will have an immediate impact for their members.

Corelation’s core Keystone solution is built on state-of-the-art architecture with the bold goal of transforming the way credit unions operate. This solution is a people-centered system that enables credit unions to provide the best possible service to members, thereby enhancing their value for member attraction and retention. As credit unions improve their digital offerings to stay competitive, leveraging data as a core skill to execute 1-to-1 relevant messages across multiple channels, where their account holders engage, is critical. Segmint solutions do just that.

“The capabilities of Corelation and Segmint align this collaboration with the pinnacle of innovation. Adding an industry leader like Corelation to our ecosystem strengthens our strategy of partnering with organizations that bring value and competitive advantage to the financial services industry, ”said Greg Gruning, Director of Revenue at Segmint.

In line with being a leading innovator in the field of data analysis, Cleaning of Segmint Merchant Payments service is a differentiator in the industry in terms of speed, precision and scale. Transaction cleaning is an essential tool that enables financial institutions to better understand member transaction behavior and model spending patterns. Besides, Segmint Marketing Automation Platform then leverages information from payment and transaction data to strengthen member relationships through marketing strategies and relevant messaging fueled by Segmint’s patented Key Lifestyle Indicators (KLIs). KLIs are assigned to each anonymized member based on their products, activities and interests, channel preferences, competitive product line, spending habits, product recency, among many other unique insights derived from a combination of predictive transactional behaviors. and in real time.

Segmint also recently announced the launch of its industry leading product AI platform, an always-on, cloud-based predictive modeling engine that can build and deploy custom predictive models for any financial institution in two weeks. The AI ​​platform offers seamless data integration with multiple cores where data flows through models daily, continually updating information. The first in a new generation of AI modeling capabilities is Segmint predictive attrition model, where KLIs are the catalyst to guide financial institutions to reduce their attrition rates by predicting which account holders are likely to leave in the near future.

“The platform delivers predictive models at incredible speed and scale, using insights that describe the full universe of account holder data, now giving community banks and credit unions a major competitive advantage through to predictive analytics, ”said Nate Shahan, Chief Product Officer.

About Corelation, Inc.

Based in San Diego, California, Corelation is the innovative central processor for today’s credit unions. This solution is a people-centered system that enables credit unions to provide the best possible service to members, thereby enhancing their value for member attraction and retention. In terms of industry experience, Corelation staff have dedicated their careers to building core systems and providing unmatched customer service. For more information visit

About Segmint, Inc. Segment enables financial institutions and fintech vendors to easily understand and operate data, interact with customers, and measure results. Derived from billions of transactions, Segmint delivers the fastest and most accurate customer information through advanced tagging, categorization and contextualization of data. Our knowledge enables all functions of an organization to develop informed strategies, including competitive analysis, risk, marketing, customer experience and product innovation. For more information visit


Marla Pieton Segmint, Inc. 7246996098 [email protected]

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