LSCU subsidiary partners with Glia to streamline communication with members

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Credit unions that are clients of LEVERAGE, a for-profit affiliate of the League of Southeastern Credit Unions & Affiliates, will soon have access to a new digital platform through a partnership with Glia announced on Tuesday.

Through its partnership with Glia, a digital customer service solutions provider based in New York, NY, LEVERAGE will offer the digital member service platform to its more than 500 credit union customers, allowing them to easily communicate with members through a variety of channels. The platform enables credit union users to provide service and support to members through messaging, video banking or voice chats, taking advantage of the member’s channel of choice and meeting them there. where they are. Users will also have the option of helping members through CoBrowsing, Glia’s screen sharing and video chat tool.

“The Glia platform is a must in today’s market; the solution enables a highly tactile approach to member service within digital channels, making the experience more transparent and convenient for everyone involved ”, LEVERAGE said President Steve Willis. “The strategic combination of human interaction and smart technology helps credit unions improve the way they support their members while simultaneously improving their bottom line. “

LEVERAGE targets leading technology providers in its search for new partnerships to provide its credit union customers with innovative solutions and advisory services, the company said.

“While credit unions are still only thought on digital transformation, they are one step behind their members because for the most part members have already moved to digital first, ”said Dan Michaeli, CEO and co-founder of Glia, who currently works with nearly 200 financial institutions, insurance companies and financial technology providers. “Credit unions need to respond by modernizing and digitizing services and support, ensuring members never have to leave their current channel or device to receive advice again. Such transparent on-screen interactions have been proven to reduce member efforts, boost loyalty, and increase the efficiency of credit unions. “

The news of the partnership was the latest in a series of announcements highlighting Glia’s growing presence in the credit union industry. In January, Baxter Credit Union, based in Vernon Hills, Ill., Announced it would adopt the Digital Member Service platform. In May, CUSO’s member access processing revealed its partnership with Glia. And in June, $ 1.9 billion TwinStar Credit Union in Lacey, Wash. Said it had partnered with Glia and Posh Technologies to create a new digital and chat experience. for members.


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Joan Ferguson

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