Credit Union Service Organizations (CUSO) have elevated the value proposition of credit unions for nearly 50 years, enabling credit unions to leverage collaboration to drive growth and provide a broader range of services .
In this episode of the CUNA News podcast, April Clobes, CEO of Michigan State University Federal Credit Union in East Lansing and its exclusive property CUSO, Reseda Groupdescribes how CUSOs are creating revenue opportunities and new products and services at a time when innovation is essential for survival.
As Clobes explains, Reseda Group strives to be an industry champion, helping credit unions survive through CUSO’s unique model and the benefits it offers. As she says in this interview, CUSOs simply make more credit unions viable, and that benefits the entire industry.
In this episode:
1:41: Definition of a CUSO
3:08: Why CUSO’s Ownership Model Matters
4:18: How Credit Unions Can Leverage CUSOs for Success
5:44: How MSUFCU Leverages the CUSO Model
6:50 a.m.: MSUFCU’s momentum to develop its own CUSO
8:04 a.m.: How the Reseda Group differentiates itself
9:53 a.m.: How The Reseda Group Expands The Horizons Of MSUFCU
11:50 a.m.: Why it is important for credit unions to develop CUSOs
1:54 p.m.: Tips for Credit Unions Who Want to Work with Other CUSOs