Uswitch launches biggest advertising campaign in two decades

January 2020 sees the launch of a new creative TV advertising campaign by Uswitch. With a rebranded website, new logo and new tone of voice developed with global brand company Venturethree, this is the culmination of months of work undertaken to more closely align the Uswitch brand with its core values.

The ad, created by Joint and featuring the vocal talents of Peep Show’s Matt King, shows some of the ways customers can use their Switch to get more of what matters to them, from model aeroplan to the possibility of obtaining it. new pair of shoes.

The new brand direction for Uswitch will also be reflected in offline and out-of-home advertising nationwide.

Uswitch named Joint as the lead creative agency in a four-way speech in October 2019. The process was led by Alex Gibson, Brand Marketing Manager at Uswitch, who says, “Our company always strives to deliver to consumers an even more rewarding experience. ; that’s why more people come to us for power and broadband switching than any other switching site. The new campaign to launch our new brand image is the last part. We have a great partner at Joint and I’m really proud of the work we do together.

Damon Collins, Founder of Joint, said: “We are delighted to be working with Uswitch at a truly exciting time for the brand. Uswitch provides an extremely valuable service to consumers and we want to help as many people as possible experience the benefits. “

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Joan Ferguson

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